Telegram Mini Apps are a “Trojan horse” for large-scale blockchain adoption — TON Investment Director — TradingView

Blockchain-based mini-decentralized applications (DApps) on Telegram, also known as mini-apps, could become a “Trojan horse” for large-scale blockchain adoption.

TON Foundation Investment Director Justin Hyun told Cointelegraph:

“This is our theme, to bring more users into blockchain without educating them about blockchain. This is a Trojan horse way of saying, “Look, you’re trying to get all these user-friendly We don’t even necessarily have to call them DApps, even though we allow DApps.” […] All they use is Telegram Mini Apps, whether they use it in their channels or not. ”

Telegram Mini Apps was launched in 2020 as an open platform that allows Web3 businesses to deploy encryption-enabled apps directly within the Telegram messaging app.

They were launched in partnership with the Open Network (TON) Foundation and Tencent to create a super app platform.

Getting the next 500 million users on-chain will require simple initial use cases where users are not necessarily aware of the underlying blockchain interactions. Hyun says:

“We believe that mass adoption will initially come in the form of simple use cases, and then more sophisticated users will move away and move to different types of use cases. To have 500 million people on-chain by 2028, we will need use cases where users interact with the blockchain transparently on the front end.”

Some Telegram Mini Apps will also offer Web3-specific financial incentives to users, Hyun explained.Justin Hyun talks about how mini apps work. Source: YouTube

According to Statista, Telegram is the world’s third most downloaded messenger app in terms of monthly downloads. The number of monthly active users worldwide is over 800 million.

Telegram announced the launch of its advertising platform on February 28th. This platform uses her TON blockchain for payments.

Starting this month, Telegram channel owners in more than 100 countries will be able to start receiving financial compensation for their work after the advertising platform is open to all advertisers.

Channel owners will start receiving 50% of the total advertising revenue that Telegram generates by displaying ads within their channels.

TON launched a $115 million community incentive program on March 20th, including $38 million for token mining and user incentives, $22 million for airdrops, and $15 million for The League developer ecosystem. , $40 million in liquidity pool boost.