Tech Data names Robbie Upcroft as new Microsoft business unit leader – Distribution

Tech Data names Robbie Upcroft as new leader of Microsoft business unit

Robbie Upcroft, Technical Data

Global distributor and solutions aggregator Tech Data has appointed Robbie Upcroft to lead its Microsoft business unit in Australia.

Mr Upcroft will join Tech Data ANZ’s Cloud Business Unit and work alongside leader Nicholas Jamsek, who will now head up the AWS Business Unit.

he would too He will join the Tech Data ANZ leadership team and be responsible for accelerating success in Australia by delivering value across the Microsoft ecosystem, the company said.

This appointment is aimed at further accelerating the growth of Tech Data’s cloud portfolio.

“I am excited to join Tech Data and lead the Microsoft business unit across Australia and look forward to delighting our partners and helping them grow their business with Microsoft,” Mr Upcroft said.

“TD SYNNEX is one of the world’s largest distributors of Microsoft and has a global reputation. Operational Excellence Partner of the Year Award In 2023 too, Microsoft Worldwide Partner of the Year In 2022. ”

“There are great opportunities for us locally and I know that our partners are always looking for areas where they can add value.”

Upcroft joins from Microsoft Australia, where he spent more than two-and-a-half years as a senior partner development manager.

He has over 25 years of experience in sales and channel leadership positions in Australia and the Asia Pacific region.

“Robbie brings a wealth of knowledge, expertise and relationships built over many years,” said Andy Berry, ANZ Vice President and Country GM at Tech Data.

“We are delighted to have him join Tech Data and look forward to his great contributions to our thriving ecosystem.”

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