Microsoft: Tech Mart in Chennai, hosted by Microsoft and Tech Data, lets small and medium-sized businesses understand critical business solutions

Microsoft and Tech Data hosted Chapter 3 of Tech Mart, a digital transformation technology exhibition, on Friday, March 24, 2023 in Chennai. Previous chapters were held in Ahmedabad and Pune, and this was the first time this flagship event was held in Chennai, targeting India’s fast-growing SME segment. The expo’s theme, “Do More With Less,” was well received by his over 270 customers in attendance.

The event brought together multiple independent software vendors (ISVs) and Microsoft partners to showcase their solutions, including LAPSYS Infotech, Xencia Technology Solutions, ERBrains IT Solutions, Fourth Dimension, ICICI Bank, and more. Attendees will learn about a variety of solutions that help businesses migrate, manage, and optimize applications, infrastructure, and data on the cloud, improve security posture, and enhance productivity and collaboration, as well as help HR, operations, and Customer relationship management. Approximately 15 key business solutions were presented to approximately 190 unique SMEs that participated in the event.


Commenting on this initiative, Samik Roy, Executive Director, Corporate, Small and Medium Business, Microsoft India, said, Mart aims to demonstrate the potential that technology can unlock for organizations by meeting their unique needs, addressing business challenges, and empowering organizations in today’s digitalized economy. . As the state of Tamil Nadu continues to create an environment for its MSMEs to grow and succeed, Microsoft, along with our partners, will support these in their digital transformation using technology solutions that are secure, affordable, and easy to deploy and use. We focus on supporting businesses. ”

Speaking at the event, Sanjeev Sharma, Director of Partners at Microsoft, said: “We are pleased to be here with our partners to support businesses in their digital transformation with the right solutions to meet current and future requirements.” Stated.

Sunderasan K., Vice President, Next Generation Technology, APJ and CGM, Tech Data India, said, “The impact of Tech Mart will be very deep among our customers and ISV partners. ,” he added. We will be able to understand each other’s opportunities, strengths, and products on one platform, or what we would call a “marketplace” in today’s world. ”

“The interaction and energy at the event was a clear reflection of the opportunity that organizations are seeing in technology to transform their business,” said Anurap Singhal, Director of SMB Business at Microsoft. We are excited to support them on their digital transformation journey.” . ”

Tech Data India APAC Vendor Business Director Sunil Golani said the trends seen at the event point to a future where migration to the cloud will be seamless.


The success of this event signals that digital transformation will gain even more momentum in the coming years as technology innovators continue to seek solutions that produce maximum impact with minimum resources. Attendees were impressed by the solutions on display and the booth was packed to learn more about email automation, vertical market solutions in manufacturing, e-commerce, and several other breakthrough solutions currently on the market. There was a rush of participants.

Overall, the Tech Mart organized by Microsoft and Tech Data in Chennai was a great success, providing a platform for businesses to learn about digital transformation, connect with the right partners, and explore how technology can empower businesses and make them more We have demonstrated how we can achieve more with less.

Disclaimer – The above content is non-editorial and TIL disclaims all warranties, express or implied, in connection therewith and does not warrant, guarantee or necessarily endorse any content.

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