Goodbye Tech Data, hello TD SYNNEX

People of a certain age remember Frontline, Computer 2000, and of course Tech Data to this day, but from now on, TD SYNNEX will be the name of the distributor.

The pan-European rebrand comes 18 months after SYNNEX and Tech Data joined forces, giving the business a single identity across the region.

Last March, the distributors entered into a $7.2 billion definitive merger agreement, with the combined company expected to have sales of $57 billion and approximately 22,000 employees.

The APAC operations will not transition to branding at this time and will continue to operate as Tech Data, a TD SYNNEX company. You can access the same global resources as other regions.

Although this remains business as usual, the distributor saw this branding as an opportunity to emphasize that it could rely on global resources to support local activities.

TD SYNNEX CEO Rich Hume said:

“With this new phase, we redouble our commitment to delivering greater value to our ecosystem partners through our end-to-end technology portfolio and comprehensive service offering. We are backed by our commitment, our deep knowledge,” and our colleagues around the world. ”

The channel player also strives to promote global sustainability efforts and a proactive approach to diversity.

“Just as TD SYNNEX plays an important role in helping transform the technology landscape, we have an equally important responsibility to make a positive impact on the world,” Hume said. I am.

“Our focus on corporate social responsibility embodies our commitment to making the world a better place now and in the future.”

The last rebrand took a while, with a 15-year gap between Tech Data’s acquisition of Computer 2000 and the name change.

Tech Data UK and Ireland said at the time in 2013 that the rebranding decision laid the groundwork for the “future integration” of the recently acquired SDG and its specialist divisions Azlan, Datech, Maverick and Tech Data Mobile. It was described as something to be built. Dr. Peter Hubbard.

Tech Data acquired Computer 2000 in April 1998, taking a majority stake in the business in a deal worth approximately $350 million at the time.

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