Rapidly growing ad tech software market

of ad tech software market is set to grow by $11.03 billion However, growth will accelerate from 2022 to 2027 CAGR 7.95% According to Technavio, during the forecast period. The ad tech software market is fragmented and vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp. , NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc. , Tremor International Ltd, Twitter Inc., and WebFX are some of the major market participants. To learn about the vendor’s products – Request a sample report

Adtech Software Market 2023-2027: Drivers and Challenges

of The Internet and smartphones are becoming more popular Promoting the growth of the ad tech software market. As the number of smartphone users increases globally, companies can increasingly rely on digital advertising to promote their products. These opportunities will lead to the development of the global advertising technology software market for viewing and posting advertisements. As a result, ad tech software providers are investing in mobile applications to cater to the vast number of mobile users. Therefore, such factors will drive the growth of the Ad Tech Software market during the forecast period.

of Increased adoption of ad blocker solutions We are taking on the challenge of growing the ad tech software market. Ad blockers can be easily deployed through browser extensions to allow users who do not want to see ads to remove them from her website. For example, vendors such as Google have also adopted the ability to ban advertising extensions from Chrome’s Web Store and Google Play. Such features impact the revenue generated by ad tech software companies. Thus, these pose challenges to the growth of the Ad Tech Software market during the forecast period.

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Ad Tech Software Market 2023-2027: Segment Analysis

• End-user
  • retail and consumer goods
  • IT and Telecom
  • BFSI
  • media and entertainment
  • others
• introduction
• geography
  • North America
  • Europe
  • Asia Pacific
  • middle east and africa
  • south america

Ad Tech Software Market 2023-2027: Segmentation Highlights

of Retail and consumer goods sector will become important during the forecast period. Moreover, technological advances in this field will allow this field to grow significantly. Artificial intelligence (AI) is an example of technological advancement in this field. Factors such as data explosion, increasing disposable income of consumers and presence of large number of small and medium-sized enterprises (SMEs) will drive the retail and consumer goods segment during the forecast period.

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Adtech Software Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on the factors that will support the growth of the ad tech software market over the next five years
• Estimation of ad tech software market size and contribution to parent market
• Predicting future trends and changes in consumer behavior
• Ad tech software market growth North America, Europe,Asia Pacific, middle east and Africaand south america
• Market competitive landscape analysis and vendor details
• Comprehensive details of factors hindering the growth of Ad Tech Software Market vendors

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table of contents

1.executive summary

2 Market scenery

3 Determining market size

4 Past market size

5 Five Forces Analysis

6 Market segmentation by outlook

7 Market Segmentation by Deployment

8 Customer situation

9 Geographic Landscape

10 drivers, challenges and trends

11 Vendor status

12 Vendor analysis

13 Appendix

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