Circana reports three-year sales growth forecast for U.S. B2B technology

With continued growth in software, significant hardware growth is expected in 2025 and 2026

B2B technology sales forecast

Expected to grow until 2026Expected to grow until 2026

Expected to grow until 2026

CHICAGO, Jan. 5, 2024 (GLOBE NEWSWIRE) — CHICAGO, Jan. 5, 2024 – U.S. B2B technology sales will exceed $70 billion in 2025 and approach $80 billion in 2026. It is predicted that Software and cloud sales remain strong. Double-digit growth is expected in each of the next three years. According to the latest B2B Technology Future Forecast from Circana (formerly IRI and NPD Group), hardware sales are expected to normalize, with revenue growth of 3% in 2024, followed by Each is expected to continue increasing in the low single digits.

Mike Crosby, executive director and B2B technology industry advisor at Circana, said: “The expected improvement in economic conditions this year and the many tailwinds driving the PC recovery bode well for B2B technology in the coming years. It bodes well for growth.” “The large presence of pre-pandemic PCs nearing the end of their useful life, the retirement of Windows 10 in 2025, and the emergence of AI PCs will all help stimulate unit demand for top ASPs.”

Hardware continues to make up a large portion of the revenue mix, but primarily laptop sales declined. Software and cloud platform sales remain positive year over year and are expected to drive growth in 2024. B2B PC growth is expected to be modest in the first half of this year and accelerate in the second half. Total B2B technology revenue growth is expected to reach 7% by the end of 2024. As PC sales recover, other IT hardware categories may also benefit from increased overall demand. The first growth will be driven by medium and large enterprise businesses, followed by small and medium enterprises.

“Many companies will go back to expanding their organizations, which means more opportunities for growth. Data and device It’s not just about security, it’s about improving communication and collaboration,” Crosby said. “The B2B technology sector has finally bottomed out from revenue losses and is poised for positive performance across all segments.”


CONTACT: Janine Marshall Circana 5166252356

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