Introducing Stealing Ur Feelings, an interactive documentary about Big Tech, AI, and you

‘Stealing Ur Feelings’ uses dark humor to expose how Snapchat, Instagram and Facebook use AI to profit from users’ faces and emotions

Augmented reality film reveals how the most popular apps use facial emotion recognition technology to make decisions about our lives, promote inequality, and even destabilize democracy is making its world premiere on the web today.Uses the same AI technology described in the company’s patent “Stealing Ur Feelings”,” Written by Noah Levenson, Learn the deepest secrets of your viewers just by analyzing their faces as they watch movies in real time.


“Stealing Ur Feelings” Audience Scorecard

This six-minute documentary explains the science of facial emotion recognition technology, and how the software extracts features such as your eyes and mouth to tell if you’re happy, sad, angry, or disgusted. I will explain the mechanism for understanding whether you are holding something. It’s not confirmed whether major tech companies have started using this AI, but “Stealing Ur Feelings” highlights its potential applications, including his Snapchat patent titled “Determining Group Mood.” being searched for. Illustrations in the patent show Snapchat using smartphone cameras to analyze and rate users’ facial expressions and emotions at concerts, debates, and even parades.

This documentary is made possible with a $50,000 Creative Media Award from Mozilla. Creative Media Awards partners with artists to help the public explore and understand complex technical issues, such as the potential pitfalls of AI in dating apps (Monster Match) and the hiring process (Survival of the Best Fit). reflects Mozilla’s commitment to engaging the public.

“Stealing Ur Feelings” debuts online with a petition from Mozilla to Snapchat. Viewers are asked to smile for the camera at the end of the film if they want to sign a petition asking Snapchat to disclose whether it already uses facial emotion recognition technology in its app. When the camera detects a smile, viewers are taken to her Mozilla petition where they can read and sign it.

The documentary also produces a downloadable scorecard featuring viewers’ photos using Snapchat-like filters and lenses. This unique image reveals some tongue-in-cheek assumptions the AI ​​makes about viewers while watching a movie. These include things like the viewer’s IQ, annual income, and how much they like pizza and Kanye West.

Stealing Ur Feelings has screened at several prominent film festivals and exhibitions in recent months, including Tribeca Film Festival, Open City Documentary Festival, Camden International Film Festival, and Tate Modern. The film will be shown at his installation at Tactical Tech’s Glass Room in San Francisco later this year. The film has already been included in MIT’s prestigious document base and has been praised by the Museum of the Moving Image.

“Facial recognition is the perfect tool to extract more data from us, anytime, anywhere, even when we’re not scrolling, typing, or clicking.” Steal your feelings. “In the backdrop of Cambridge Analytica and the digital privacy scandals rocking today’s news, I wanted to create a piece that quickly, darkly funny, and dizzyingly reveals the ‘fun secret features’ that lie behind our selfies. .” Mr. Levenson was recently appointed Rockefeller Foundation Bellagio Resident Fellow in Artificial Intelligence.

“Artificial intelligence is increasingly integrated into our daily lives,” said Mark Thurman, executive director of Mozilla. “Mozilla’s Creative Media Awards aim to raise awareness about the potential of AI and ensure that technology is used in ways that make our lives better, not worse.”

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