In recent months, advances in artificial intelligence and augmented reality have led brands across a myriad of industries to explore how this technology can be applied to their businesses. But for beauty brands, AR and AI have been part of their customer experience products for years and are now a key element.
The world of cosmetics, hair and nails has benefited greatly from AI and AR, particularly through the deployment of virtual try-on technology, but we’re now looking at how this innovative technology is coming into more medical skin care settings. I’m seeing how it can be applied. If executed properly, this advanced beauty technology could revolutionize the medspa industry and lead to improvements in everything from average spend per visit to customer satisfaction.
In the latest episode of Perfect Corp.’s Webinar Master Series, Wayne Liu, Perfect’s Chief Growth Officer, speaks with Dr. Eunice Park, facial plastic surgeon and AIREM founder, about the impact of AR and AI beauty technologies on society. We talked about it. Explains the medspa industry and how the increased usage of this technology is creating new opportunities to maximize her ROI.
Watch the full conversation below.
Increased acceptance of beauty technology software in medical settings
For beauty brands, AR and AI technologies create enhanced customer experiences. Being able to visualize how a customer would look with a certain makeup shade or nail color can be a great motivational tool to drive purchasing decisions. But at the end of the day, if that technology doesn’t represent your product well, the worst-case scenario is damaging your brand’s reputation and increasing product returns.
In clinical settings such as medi-spas and dermatology clinics, the accuracy of the results displayed by AI and AR software is of paramount importance.
Historically, skin care professionals have utilized large imaging devices to identify their guests’ skin concerns. Dr. Park said these machines often took up entire rooms and were impossible to transport between practice locations. In recent years, machines like the VISIA Skin Analysis System have lowered the barrier to entry for some skin care professionals and made the devices more portable.
While these hardware-focused skin analysis systems have long been accepted as an industry standard, advances in AR and AI-powered skin care analysis software are challenging these hardware devices. .
AR and AI analytics software is bringing unprecedented levels of portability — Skin care professionals can use iPads, smartphones, and even device cameras to perform analyzes that now reach or exceed the accuracy of traditional devices.
For example, Perfect Corporation’s Perfect AI skin diagnosis software look 14 It analyzes various skin concerns to create individualized diagnoses, and comparative studies have shown it to perform better than VISIA when comparing dermatologist ratings and concordance rates.
AI skin technology has reached a level that matches or exceeds hardware systems, making it the perfect integration for clinical practice.
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How AI Skin Tech improves guest experience
For many consumers, visiting a skin care professional, esthetician, or cosmetic surgeon can be a sensitive experience. By incorporating AR and AI skin technology, medical spas will be able to offer more personalized treatment courses that are verified by reliable and objective technology.
“In patient interactions with aesthetic care providers and clinicians, the person who comes in is often in a very vulnerable position. They are looking for guidance,” says Dr. Park. “And people are very interested in how AI can be leveraged in the field of beauty and aesthetics. Incorporating skin health into the analysis removes some of the subjectivity and makes it a more objective measurement. There are ways to focus. This allows us to create a more comprehensive treatment plan.”
By reassuring clients, this technology helps break down barriers that allow professionals to recommend treatments and products in a personalized manner.
How AI Skin Tech impacts key performance metrics
While it can sometimes take time for new technologies to reach the masses, many medical spa clients have actually proven to be open to the idea of integrating AR and AI into their treatments.Dr. Park’s practice, AIREM, actively incorporates this cutting-edge technology, and she ranks high in customer satisfaction scores. 4.92 stars Out of 5.
Customer satisfaction alone means repeat visits, referrals, and more. The integration of AI and AR skin technology also impacts key performance metrics for the business itself.
By leveraging this technology, AIREM was able to: 47% increase in average spend per customer, from $541 to $796. moreover, number of guests There is a visit 31% increaseand number New guest visits increased by 108%.
Skin Tech is an exciting new frontier in the medical spa industry and comes at a time when the medical spa industry is experiencing tremendous growth. These two entities working together improves overall customer care and propels the industry into the future.
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