Johan Cruyff Institute & Zetly Webinar Series: Introduction to Web3 and Blockchain Fundamentals

This post is a guest contribution by Zetly, the all-in-one sports fan engagement NFT platform, in collaboration with the Johan Cruyff Institute and BSV Blockchain. Check out the overview of the webinar schedule on the Johan Cruyff Institute website.

In today’s rapidly evolving technological landscape, concepts such as Web3 and blockchain technology are becoming increasingly popular and influential. In this article, we will discuss the evolution from Web2 to his Web3, delve into the intricacies of blockchain technology, and explore why blockchain technology is becoming the future of the football industry.

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With the dynamic development of technology, the Internet has become an integral part of our lives. However, the challenges and limitations of Web2 are prompting the search for new solutions. The result was the concept of Web3, which aims to create a more decentralized, secure, and user-friendly Internet. One of the cornerstones of Web3 is blockchain technology, which is revolutionizing various sectors, including the football industry.

Understanding Web3: The evolution from Web2 to Web3

Web2, also known as the social internet, was characterized by a concentration of power in large platforms such as Facebook and Twitter. Users were dependent on these companies, leading to privacy restrictions, censorship, and lack of complete control over their data.

Web3: Decentralization and autonomy

Web3 aims to decentralize the Internet and give users more control over their data. Web3 uses blockchain technology to provide greater autonomy by eliminating intermediaries and creating an environment based on the principles of transparency, security, and privacy.

Explaining blockchain technology and its basic concepts

A blockchain is a distributed database of interconnected blocks. Each block contains cryptographically protected data and the entire network is decentralized, so there is no single point of failure.

Key concepts: decentralization, consensus, cryptography

  1. Decentralization: The absence of a central authority makes the network more resilient and decentralized, contributing to increased reliability.
  2. Consensus: Consensus mechanisms such as Proof of Work and Proof of Stake allow for consensus within a network without the need to trust a single participant.
  3. Encryption: Encryption ensures the security of transactions and data that are important for blockchain to function.

Blockchain technology has the potential to transform a variety of fields, and the soccer industry is no exception.

Transparent transfers and contracts

Blockchain can bring transparency and security to the soccer transfer process. Blockchain-based smart contracts automate and secure contract terms, eliminating potential disputes and disputes.

Secure data storage and rights management

Blockchain enables secure data storage and management of player information, giving players more control over their personal data. It also facilitates strict compliance with copyright laws and management of media rights revenue.

Improving fan engagement

By using blockchain-based tokens, football clubs can create innovative loyalty programs and offer unique benefits to fans, such as access to exclusive content and voting on key club decisions.


The launch of Web3 and the advancement of blockchain technology opens new vistas for the future of the Internet and various industries, including the football industry. The decentralized, secure and transparent solution provided by Web3 has the potential to revolutionize not only the way the internet is used, but also the way the sporting world operates, benefiting players, clubs and fans alike. . The future of football could be shaped by the innovative use of blockchain technology.

Register to join the Johan Cruyff Institute webinar series.

Want to learn more about the basics of blockchain technology? Check out BSV blockchain resource page Where you can download useful ebooks – Unlock the value of data at extreme scale to Understanding the potential of the metaverseamong many topics, available for free.

WATCH: What can organizations do to get on the Web3 and digital identity bus?

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New to blockchain? Check out CoinGeek’s Blockchain for Beginners section. This is the ultimate resource guide to learn more about blockchain technology.

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